Online Articles | Web Design Myths
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Your Field Is Too Crowded to Compete
| Written by David A. Farrell | Published 07-26-07 - Updated 01-04-08 | Page 01 of 01 |
Every field is crowded, and getting more and more crowded every day. But you can still compete. The real secret is finding out how. For instance, if you’re a physical fitness trainer and you want people to find you online, the best bet is not to compete with the entire industry but to compete with only those in and around your location. Naming your location as a keyword along with the keyword phrase ‘physical fitness trainer’ throughout your copy and elsewhere in your code will tell search engines not only what you do but who you do it for . When people want to find a physical fitness trainer in, say, Branford, CT, they’re going to type into a search box “Branford physical trainer”, or maybe “physical training in CT”. Either way, you’re in there somewhere. Of course, a little bit more is actually involved to really make this work for you, but at least you get the gist.
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